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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Shun Kanso 6.5" Hollow Ground Nakiri Knife SWTPeople outside the marketing industry might think that creating content is just fun and easy – like...Sieb D 21 cm H 8,5 cm Villeroy & Boch Frutta

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Signature Housewares 70761 Sorrento Collection Dinner Plates, Set of 4 11 RubyAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Signature Housewares Sorrento 6-inch Utility Bowls (Set of 4) Because, ultimately, branding is all about reputation—and building that takes...

ASMR stands for “autonomous sensory meridian response.”Signature Saucepan - Indigo (House Special) This experience is characterized by a pleasurable tingling sensation that starts from the scalp and moves toward the neck and spine. In fact, a study found that  75 percent of participants...Sigrid Olsen & Boho Living Hobnail MELAMINE 8 Pcs Plates + Bowls Ivory Cream

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Silit 1529602401 Steamer 14 cmIn the first season of Conversations With Quuu, B2B SaaS Consultant Nichole Elizabeth DeMeré joined me to discuss their career path, startup growth, customer success, and entrepreneurship.Silit Professional Frying and Serving Pan with Metal Handles without Lid Diam... However, what really stayed with me from our conversation...

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Imagine spending an entire year building a product, only to delete the whole thing. SIX ASSIETTES A FONDUE EN CÉRAMIQUE DE GIEN Ref 302762380344For Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...SIX GLASS WITH FEET ANTIQUE Ref 302975100010

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Skull and Cross Bones Flask Groomsmen Gift (Set of 2)You have a product or program launch coming up; you know you need an email sequence to bring in those leads – but you have questions. Is there a standard successful structure to how high-conversion launch emails go? Skyros Isabella Serving Bowl linenAre there ‘magic words’ to...

Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.SMALL RAVIER GLASS FOR APERITIF Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Smiley Smile Diamond Engagement Face Novelty 16oz Pint Drinking Glass TemperedWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Soleil 16pc Round Porcelain Dinnerware SetHowever, remote working soon became a permanent mindset, rather than a money...

Solid Maple Cabinet Doors New 10 11 16 x 40 One Pair HandcraftedEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...SOLO Cup Company Cone Water Cups Cold Paper 4oz White 200 Bag 25 Bags Carton

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Instagram is a thriving social media platform. Sophie Conran for Portmeirion Large Heart Bowl, Porcelain, White, 25.2 x 26.4 xAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Sori Yanagi IH both hands pot (matte) 22cm (12150601-1319) [product code] 230540That’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...