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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Polmedia Field of Butterflies Cheese Lady Condiment ServerPeople outside the marketing industry might think that creating content is just fun and easy – like...Polmedia Tropical Wildflowers Butter Dish

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Imagine spending an entire year building a product, only to delete the whole thing. Portmeirion Botanic Garden Covered Butter Dish 18cm by 13cmFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Portmeirion Botanic Garden Set Of 4 Canape Dishes 7.2in By 6.6in

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Portmeirion Scandi Birds Dinner Plate 27cm (Sert of 4)You have a product or program launch coming up; you know you need an email sequence to bring in those leads – but you have questions. Is there a standard successful structure to how high-conversion launch emails go? Portmeirion Sophie Conran white covered butter dish with lidAre there ‘magic words’ to...

Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Porzellanfigur pinknthal sitzender Schäferhund um 1941 1. Wahl TOP Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Porzellantasse Tasse Becher Mug cup 4st Strawberry Erdbeere thief LESSER &PAWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Pottery Barn EASTER 8 Egg Plate Set 4Pc Embossed Pink bluee Green Yellow SpringHowever, remote working soon became a permanent mindset, rather than a money...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Pottery Barn Reindeer Tiered Stand New with Tag

Instagram is a thriving social media platform. Pradel Excellence 52596M Imitation Stone Saucepan Cast Aluminium 20 cmAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Precise Heat™ 1.6qt (1.5L) High-Quality, HeavyGauge SSteel Electric Water KettleThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...