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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Polmedia Field of Butterflies Cheese Lady Condiment ServerPeople outside the marketing industry might think that creating content is just fun and easy – like...Polmedia Tropical Wildflowers Butter Dish

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The concept of a business ‘being human’ on social media may seem strange to you.Porzellanfigur pinknthal sitzender Schäferhund um 1941 1. Wahl TOP Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Porzellantasse Tasse Becher Mug cup 4st Strawberry Erdbeere thief LESSER &PAWe place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Pottery Barn Reindeer Tiered Stand New with Tag

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Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Precise Heat™ 1.6qt (1.5L) High-Quality, HeavyGauge SSteel Electric Water KettleThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...