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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Japanese Teapots Style Floral Design Set Ceramic With Rattan Handle 4 CupsPeople outside the marketing industry might think that creating content is just fun and easy – like...Japanese Traditional Matcha Tea Bowl Ceramic with Sappgold Glaze

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JATA R266 Frying Pans for the Accessory AC266, Diameter 12 cm, 2 Pieces, RedAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Jazz Paper Cold Cups, 16oz, 50 Bag, 20 Bags Carton Because, ultimately, branding is all about reputation—and building that takes...

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Imagine spending an entire year building a product, only to delete the whole thing. Joseph Nest 9 Plus - Multi-Colour, 9 PieceFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Joyce Chen 21-9972, Classic Series Carbon Steel Wok Set, 4-Piece, 14-Inch,...

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The concept of a business ‘being human’ on social media may seem strange to you.Julia Knight Peony 12 Round Deep Bowl, Snow (4500000) Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Julia Knight Inc pink 8 Serving BowlWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Juliska Country Estate Dessert Plate with Cup Delft blueeHowever, remote working soon became a permanent mindset, rather than a money...

Juliska Forest Walk Dinner Plate, Party Plate, and Mug - Set of 4Editor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Juliska Pewter Ceramic Stoneware Footed Soup Bowl

Instagram is a thriving social media platform. Kaffeekanne 1,2 L Fürstenberg Grecque white Weiss II.WahlAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

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