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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. E60 Green Resin O V U Shape Bathroom Toilet Seat Lid Closed Front Lift OffPeople outside the marketing industry might think that creating content is just fun and easy – like...E87599 Base De Antiadherencia Antiadherente Antiaranazos De Aluminio Resiste...

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Easter Bunny Melamine Side Plates Set 4 NWT Rabbit Spring Outdoor TulipsAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Easy Cook Polly Carbonate Non-Staining Microwave Egg Poacher, Red. Easycook Because, ultimately, branding is all about reputation—and building that takes...

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Electric Japanese Takoyaki Pan Op_S18(R) by YAMAZEN Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Elegance Classic Toasting Champagne Flute Set of 6We place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Embossed Design Steel Copper Glass Tumbler 250 Each Set of 2

Instagram is a thriving social media platform. Emile Henry Flame 6.3 Quart Oval Stewpot Dutch Oven, BurgundyAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Emma Bridgewater Hen placemats and coastersThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...