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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. bluee pink Polish Pottery Maia Large Bud VasePeople outside the marketing industry might think that creating content is just fun and easy – like...bluee pink Polish Pottery Mardi Gras Divided Seasoning Cellar

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Imagine spending an entire year building a product, only to delete the whole thing. bluee Swirl Glass Margarita glasses Hand Blown Set of 5For Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...blueSH PINK ROUND TABLECLOTH POLYESTER TABLE CLOTH VARIOUS SIZES

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Bodum Stemware So Long Beer Tumblers 20 OZ New Unused Glasses Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Bohemia Crystal Ellen Wine Glasses (Set of 6)We place a strong focus on direct...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Bordallo Pinheiro Acorns Rectangular Platter 34 - Set of 2

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Instagram is a thriving social media platform. Bormioli Rocco Ypsilon 27 cl- Set of 4And for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Bossi Tablecloth and napkins Cotton Pettinato 150 X 180 cm - Table clothThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...