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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Portmeirion Sophie Conran Celadon 4 Piece Place Setting, Service for 1People outside the marketing industry might think that creating content is just fun and easy – like...Portmeirion Sophie Conran Oval Turkey Platter

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Imagine spending an entire year building a product, only to delete the whole thing. POTTERY BARN Sausalito Side Salad Plates Set Of 4 Mexican Ceramic Sage GreenFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...POTTERY BARN Silly Stag Reindeer Dinner Plates Belgian Napkins Antler Rings Set

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Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Premier Housewares 12pc Beech Dinner Set, Porcelain Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Premier Housewares Hollywood Pizza Slice Plates, 6-pieces - Red cream - PlatesWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Premium Emaille Pfanne 24 cm Pure white Made in ÖsterreichHowever, remote working soon became a permanent mindset, rather than a money...

Premium Turkish Greek Arabic Coffee Espresso Serving Cups SaucersEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Present Tense Shell Dish White bluee Green

Instagram is a thriving social media platform. Presto 5900 1500-Watt Stainless-Steel Electric WokAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Prime Pacific Stainless Steel Roasting Lasagna Pan NewThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...