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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Joyce Chen Good Earth Teapot and 4 Tea Cups strainer lid boxPeople outside the marketing industry might think that creating content is just fun and easy – like...JoyJolt Caleo Collection Glass Coffee Cups Double Wall Insulated Mugs Set Of...

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Judge Induction Red Oval Roaster 5.2LAs Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Judge TC121 36 x 26 cm High Oval Roaster with Self Basting Lid Because, ultimately, branding is all about reputation—and building that takes...

ASMR stands for “autonomous sensory meridian response.”Judge Vista Pan Stainless Steel Saucepan With Glass Lid 25 Year Guarantee This experience is characterized by a pleasurable tingling sensation that starts from the scalp and moves toward the neck and spine. In fact, a study found that  75 percent of participants...Juego de 4 Dorado Lirio Floral Porcelana Fina Tazas Flor

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Julia Knight Inc Classic Serving BowlIn the first season of Conversations With Quuu, B2B SaaS Consultant Nichole Elizabeth DeMeré joined me to discuss their career path, startup growth, customer success, and entrepreneurship.Julia Knight Peony Pedestal Bowl, 8 Kiwi, Green Sand Hand Cast Aluminum NEW However, what really stayed with me from our conversation...

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Imagine spending an entire year building a product, only to delete the whole thing. Juliska Country Estate Flint Grey Main House 14 Serving Plate PlatterFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Juliska Flora & Fauna Melamine Dinner Plate - Set of 12

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Jumbl Serving Bowls 4 Big Sections Hold Fruit & Salad & Dessert with Dome Lid.You have a product or program launch coming up; you know you need an email sequence to bring in those leads – but you have questions. Is there a standard successful structure to how high-conversion launch emails go? Just Funky Abysse Corp_GIFJFY082 Walking Dead - Polar Fleece Negan, Multi Co...Are there ‘magic words’ to...

Co-marketing: the infallible strategy no one talks about
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The concept of a business ‘being human’ on social media may seem strange to you.Kaffeekanne 1,3L Maxims Champagne Hutschenreuther Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. Kaffeekanne Arzberg Cult Flying Objects David Palterer Sieger DesignWe place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Kahla Aronda Dish, Small Bowl, Bowl, Salad Dish, Dish, 21 cm White 372903A90037BHowever, remote working soon became a permanent mindset, rather than a money...

KAHLA Five Senses Fish PlattersEditor’s note: This blog post was originally published in 2018, but we have updated the free content marketing planner for you to use in 2019. Many of you reading this post will know who Gary Vaynerchuck is. If you don’t, you should definitely...

Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Kahla Notes Abra Cadabra Bowl with Lid, Notes, Porcelain

Instagram is a thriving social media platform. Kahla Saks 41E152A75056H 4-Piece Coffee Cup Set blueeAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Kaico Enamelware Sauce Pan Lidded Pot Koizumi Studio - Good Design Award WinnerThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...