“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 3D Trees Building 5 Wallpaper Murals Wall Print Wallpaper Mural AJ WALL AU LemonTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.3D Trees Green 537 Wallpaper Murals Wall Print Wall Mural AJ WALL AU Summer They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.3D Trees Pigeon 5 Ceiling WallPaper Murals Wall Print Decal Deco AJ WALLPAPER AU
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.