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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 3D Trees Building 5 Wallpaper Murals Wall Print Wallpaper Mural AJ WALL AU LemonTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.3D Trees Green 537 Wallpaper Murals Wall Print Wall Mural AJ WALL AU Summer They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.3D Trees Pigeon 5 Ceiling WallPaper Murals Wall Print Decal Deco AJ WALLPAPER AU

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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3D Trendy Beautys 75 Wall Paper Murals Wall Print Wall Wallpaper Mural AU Lemon Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.3D Triangle Cube 5 Wall Paper Exclusive MXY Wallpaper Mural Decal Indoor wall AJ

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?3D Trojan 255 Parete Murale Foto Carta da parati immagine sfondo muro stampa
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?3D Tropical Forest 45 Wall Paper Exclusive MXY Wallpaper Mural Decal Indoor AJ
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

3D tropicale blue Parete Murale Foto Carta da parati immagine sfondo muro stampaTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by ALPHA CD25X CD28X 25HE 33HE BOILER EXPANSION VESSEL 1.023560 WAS 1.015394 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?3D Tsubasa Reservoir Chronicle 6 Japan Anime Game Wallpaper Mural Poster Cosplay A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 3D Tulipano Fresc Parete Murale Foto Carta da parati immagine sfondo muro stampaRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.3D Turbulent River 4 Floor WallPaper Murals Wall Print 5D AJ WALLPAPER UK Lemon

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.3D Two dolphins sea 132 Floor WallPaper Murals Wall Print Decal 5D AJ WALLPAPER You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 3D Uccelli, rami Parete Murale Foto Carta da parati immagine sfondo muro stampaYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.3D Unicorn Fille 2 Photo Papier Peint en Autocollant Murale Plafond Chambre ArtIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.3D Universe Galaxy Boy 2 Japan Anime Game Wallpaper Mural Poster Cartoon Cosplay

So how do you create a great customer service experience that puts you on the right side of these statistics?

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