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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 3D Wald Giraffe 320 Mauer Murals Mauer Aufklebe Decal Durchbruch AJ WALLPAPER DETechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.3D Wald Leopard 161 Mauer Murals Mauer Aufklebe Decal Durchbruch AJ WALLPAPER DE They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.3D Wald schwan 907 Wandbild Fototapete Bild Tapete Familie Kinder DE Lemon

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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3D Wald Strom 467 Stair Risers Dekoration Fototapete Vinyl Aufkleber Tapete DE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.3D Wald, die Sonne 2322 Fototapeten Wandbild Fototapete BildTapete Familie DE

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?3D Wälder Holzbrett Natürlich 83 Tapete Wandgemälde Tapeten Bild Familie DE Kyra
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?3D Waldland greenes Gras 854 Tapete Wandgemälde Tapete Tapeten Bild Familie DE
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

3D Wall Leaf Flower 8 Wallpaper Mural Paper Wall Print Wallpaper Murals UK LemonTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Bahco - Jeu de tournevis ERGO ™ BE-9882, 6 pièces, SL PZ on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?3D Warme, schöne Haus 665 Fototapeten Wandbild Fototapete BildTapete Familie DE A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 3D Wasser Schloss 742 Tapete Wandgemälde Tapete Tapeten Bild Familie DE SummerRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.3D Wasserfall 235 Stair Risers Dekoration Fototapete Vinyl Aufkleber Tapete DE

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.3D Wasserzeichen 5 Fliese Marmor Riser Fototapete Vinyl Aufkleber Tapete DE You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 3D Water Lily 753 Wall Paper Murals Wall Print Wall Wallpaper Mural AU LemonYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.3D Watercolor Forest 2931 Paper Wall Print Wall Decal Wall Deco Indoor MuralsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.3D Waterfall Bamboos 7 Wall Paper Murals Wall Print Wall Wallpaper Mural AU Kyra

So how do you create a great customer service experience that puts you on the right side of these statistics?

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